Email:   |    Phone: +49 (0) 170 8977317

“You cannot teach a man anything; you can only help him to find it within himself“

Galileo Galilei
Contact meAbout me

What sets me apart

Individual solutions tailored to the needs of your company

Every product is different and needs individual market approach. That’s why I don’t offer off-the-shelf advice. I want to get to know you and your company first, so that I know whether I suit you and what I can recommend. I guarantee you trainings that exactly matches your market situation and the specific requirements of your company.

Turn those affected into participants and define clear and measurable goals

With me, detailed research with a range of individuals from your company will be consulted. Whether Management, Sales, Marketing or HR – all are involved to influence the training.
Research includes face-to-face meetings, telephone calls and where possible, accompanied customer visits. Everyone has to know where they are going.

Understanding customers instead of convincing them

For me, the sales perspective focusses on the customer perspective. I will help you to become a professional in understanding your customers and to translate your company language into customer language and vice versa. You need to understand your customers instead of simply convincing them.

Certified climate neutral for sustainable transformation

Personally interested in sustainability for a long time, I have transformed my company in recent years and made it climate neutral. In the meantime, I support my clients in sustainable transformation processes towards a safe future.

How I work

My training workshops are entertaining, gripping and inspiring

With me, your employees not only receive training in theoretical knowledge, but will also be able to put their learning into practice. My methods are action-oriented and compiled according to the latest findings of learning research – ideal for the further development of your employees.

You only get what you really need

Every customer gets the kind of people development that fits perfectly to his requirements: Whether e-learning, blended learning or classroom training – I will find the right solution for you. Of course, I also offer online training that save time and travel costs.

Your employees will develop and experience applicable knowledge

My workshops offer your employees a safe environment to think differently and discuss ideas openly.  I provoke and introduce new thinking to break old behaviour patterns.

Some insights and methods from my trainings

About me

Trainer, Coach & Consultant

I have been working internationally as a consultant and trainer since 2001. My focus is on key account management, building & restructuring sales teams, sales and negotiation techniques, as well as coaching executives. Due to my many years of professional experience and various management activities, as well as various certified qualifications, I am the ideal contact for the personnel development of your company.

Everyone talks about sustainability. But what does it actually mean?

For me, sustainability means using the world’s resources as sparingly as possible. It means developing and embracing a meaningful process of change towards sustainability, to develop a culture of innovation. 

 In 2015 I became deeply interested in the subject of sustainability and decided to study its principles. I am now a ‘terra certified partner’ for sustainable transformation processes.  If this topic is as close to your heart as mine, let’s talk.  By anchoring the principles of action required to live and work in a sustainable environment, I can help your company’s corporate culture contribute to global change, seriously and consistently. 

By all working together we can leave behind an environment which is worth living in for future generations and that is profitable from a holistic point of view. 

Sustainability is the new profitability

A sustainable orientation of your company offers the following added values:

You strengthen your culture of innovation - "INNOVaBILITY“

You seriously question all areas and processes, think anew and thus strengthen the innovation culture in your company.

Transparency for long-term profitable action

You create transparency in CO2 emissions and enable decisions for innovative and long-term profitable action.

Attractive for customers and employees

You signal to your employees and customers that you act in a future-oriented way. As a sustainable company, you get the best employees and gain new customers.

5 phases to create corporate change

Nachhaltige Unternehmensführung Kreislauf
Understand sustainability & create awareness
(possibly building a pro-active team)
Assessment - stakeholder dialogue and CO2 measurement
Define fields of action and goals
Determine measures and prepare sustainability report if required
Communicate sustainable corporate strategy internally and externally and consolidate new culture

My service portfolio

Tell me your requirements, I will support you with the implementation.
With my individual range of services, I can create the perfect training for your company. I draw on my many years of experience in training, coaching & consulting as well as my partner network.

Soft Skills &
Competence Development

Target groups &
sales topics

Corporate &
Team Leadership

Sustainable corporate governance

My understanding of coaching


“Every man is born with the gift of the world. The whole world.
And most of us haven’t even touched the wrapping paper yet, let alone looked into it.”

Leo Buscaglia (writer and university lecturer)

The word “coach” originally means carriage and so I accompany my coachees on their carriage journey. It is not about making or assessing specific business decisions. It is about preparing the most important basis for such decisions. After attending various training courses on Coaching, my conviction is that the most important prerequisite for constructive management coaching is not models and methods. But conscious access to all three human centers: the head, the heart and the actions.

Intuitive and reflected knowledge in these areas help me to do this. Practical cognitive knowledge from my own leadership experience enables me to understand topics and problems. Reflected knowledge of the emotional state of executives is just as helpful as reflected knowledge of the most frequent actions and impulses in leadership.

My partner networks

We keep ourselves up-to-date through regular exchanges and complementary skills and styles. Mutual coaching and supervision promote efficiency and the ability to work.

Susanne Preiss

Susanne Preiss

Focal points:

Energy and resource management,Stress management,Accompany change processes,Business Coaching

Roland Dörr

Roland Dörr

Focal points:

Development of project managers and project teams, introduction of project management methods and processes
Siggi Willmann

Siggi Willmann

Focal points:

Knowledge transfer of expert knowledge to their successors, teaching of planning and analysis techniques

Sabine Grosser

Sabine Grosser

Focal points:

Healthy leadership, resilience, body language, self-marketing, connection between thinking and movement

Anke van Bebber

Anke van Bebber

Focal points:

“Train-the-Trainer” online and offline, presentation and moderation
Manfred Lang

Manfred Lang

Focal points:

Experience and action-oriented training (also outdoor) as well as systemic coaching and executive development/coaching

Partner for the topic of sustainability


Abstract from my customer list

How my clients rate me

I move with my sales team in the extremely price-driven OEM market. With the support of Mr. Fleiter, we have optimized our strategic orientation in a structured process and thereby improved our market position. In addition to strategic customer development plans and efficient team sales, Mr. Fleiter has also improved the negotiation skills of my employees through a demanding negotiation training. In some difficult situations Dieter Fleiter also coached me personally and helped me to find my own solutions. He always held a mirror up to me at the right moment. Through the gift of asking the “right questions” he is a “good sparring partner”.
Viviane de Schrijver

Sales Director Europe, DURA Automotive Systems

During my time as VP Sales for Symrise AG, Dieter Fleiter often worked with our international management team and our national sales teams. With his help, our account managers and KAM have learned not only to do things right, but also to do the right things.
In his workshops, Mr. Fleiter works very pragmatically on the problems of the participants. I
particularly liked the way he identified with Symrise and made our topics his own. The topics developed in the workshops (e.g. value proposition, benefit arguments, handling objections, etc.) were designed with his help to be suitable for implementation as a working document for our toolbox. These ideas and solutions developed by the employees are used gladly and also serve new colleagues as practical aids.
A lot of content was adopted by my employees in their daily work. For me, this is proof of a successful training investment.
I have therefore asked Dieter Fleiter to support me in my new role at Bell. He has managed again to move and inspire our employees.
Wolfgang Blume

Vice President Fragance, Bell Flavors & Fragrances GmbH

After a training project Dieter Fleiter coached five of my regional sales managers individually over a period of 9 to 12 months. I was involved in the measure and at the end of the first session I was informed about the objectives of the respective coachees. At the end of the fourth session the results were compared with me.
The changes in the management style and also the handling of individual employees have noticeably improved through coaching with Mr. Fleiter. The coaching also made the strategic orientation of the sales managers much clearer and better communicated. Organisational structures and tools were examined and adapted.
I particularly liked the very honest manner and the “hands-on mentality” of Dieter Fleiter. He responded very well to the very different personalities of the coachees and the individual problems, so that measurable results were achieved.
It was fun to work with Dieter Fleiter in every respect.
Dr. Katja Scharpwinkel

Head of Sales Formulation Technologies Europe, Cognis Personal Care and Nutrition GmbH – today BASF

Mr. Fleiter accompanied me and a group of international high potentials at Delphi during three individual, top-class trainings around the topic’s leadership and coaching. He quickly adapted to the Delphi world and achieved a high utility value for the participants. Particularly noteworthy was the work on real situations and cases, the practical relevance and applicability as well as the interactivity in the training.
Michael Seddig

Head of Division at Delphi and now Senior Vice President, LEONI Bordnetz-Systeme GmbH

What my participants say

“Dieter Fleiter uses direct and clear communication without frills.”
“A very practical and active training.”
“Finally, a training that helps me in my day-to-day business”
“The good atmosphere allowed Dieter Fleiter to be sometimes very clear in his criticism.”


Here you will find changing and interesting checklists, tools or documents..


Checkliste für SMARTe Zielformulierungen


Persönlicher Aktionsplan (unterstützt den Praxistransfer)


Leitfaden für Transfergespräche (Hilfsmittel für Führungskräfte)


„Benchmark for effective Key-Account-Management” (Englisch)